ESTABLISH CREDIBILITY, DRIVE ENGAGEMENT
Users are fed up with advertising. Proving expertise and informing visitors is the ultimate way to drive engagements and conversions.
Who will you place your trust in? The loud salesman chanting clever slogans or the knowledgeable expert, making sure you make and informed decision.
The internet is over-saturated with cheap marketing schemes and incorrect and over promising advertising messages. That is why your clients are tuning out traditional advertising, in favor of relevant, high quality content that will help them take informed decisions.
The Effects of Content Marketing
Compared to traditional marketing, which fades with time, content marketing acquires value over time, driving more and more engagements to your brand and service, while increasing your authority.
Expand each benefit to learn more
Brand awareness and reinforcement
This is one of the most obvious benefits. Creating engaging content creates awareness for your brand, product or service. Content Marketing is a vehicle for creating long tail authentic, organic content that drives engagement with your brand. Content marketing and inbound marketing overlap in this area.
Lead conversion and nurturing
The ultimate goal of your website is most likely to convert. You can convert a viewer into a buyer, a sad customer into a happy customer or an uninformed citizen into an informed one.
Through content you can encourage the lead to give you more information about themselves so that they can be moved down the sales funnel.
This is the most focused on area. By driving informed leads to a conversion opportunity, they are more likely to convert. Most importantly, however, deals will remain “buttoned”, because informed buyers tend to exhibit significantly less buyers remorse.
This is where your online strategy earns its stripes. Content can be used to reinforce a client’s purchase decision, deal with expected post purchase objections and inform them of the next steps.
By engaging customers on their own terms, with information they need, they will trust you as a leader in your field and stick with you.
Content marketing can drive referrals in several ways:
- Social Sharing of relevant content
- Customers have a higher value perception of your service and recommend it to acquaintances
- Public interactions showcase your commitment to the customer and your expertise.
Our Content Marketing Approach
Our Publishing and content discovery network includes: