Search Engine Optimization – What is it?
In case you don’t know what Search Engine Optimization is all about, here is a short description. A website is a place that promotes business, driving in new customers and fostering relations with existing ones. So far this is clear to everyone. However, things are not as simple. Imagine work on your website has just been completed. The site looks great and you are confident and looking forward to getting lots of leads and customers from it. After one month you look at the reports and can’t believe your eyes. Sounds familiar?
This happens because a website is different from a brick and mortar store. Your physical location is located on a street, which gets some traffic. People pass by and sometimes walk in. Websites work in a similar way: they are located on a server and users can access them. However, unless someone types in the address of your site, there is no way for them to know you are there. In order to drive traffic in, a website needs links. The most popular way for a website to get traffic is through Google searches. Google, being one of the most popular search engines, goes through millions of websites each day. If your site does not score on the front page, its is very likely it will not get any traffic.
Here is where Search Engine Optimization comes in. Below are some tips and tricks that will help your site rank higher.
On Site Search Engine Optimization:
[list icon=”moon-checkmark-2″ color=”#ff0000″]Use your keyword in the title of the page[/list]
[list icon=”moon-checkmark-2″ color=”#ff0000″]Use the keyword in the headings ( h1, h2, h3)[/list]
[list icon=”moon-checkmark-2″ color=”#ff0000″]Use the keyword at the beginning of the page.[/list]
[list icon=”moon-checkmark-2″ color=”#ff0000″]Use the keyword throughout the body of your page. However don’t use it too may times or you will be flagged as a spammer.[/list]
These techniques are the basic techniques that will ensure that you will be relevant and will drive in some organic traffic to your website. Our CMS system has a built in search engine optimization platform that analyzes your content and tells you what needs improvement.
In the real world, you are more successful the more people you know. This also applies for the virtual world. By getting reputable sites to link to you, your site automatically gets ranked higher. The best links are the ones from Directories. Some of the most reputable online directories are the open directory project (DMOZ) and the Yahoo directory . The Open Directory Project is free to apply for, but heavily moderated. The Yahoo directory costs a few hundred dollars per year. These directories will not only drive organic traffic to your site, but will also increase your rankings.
Social Media can make or break your reputation. If your marketing allows it, you should consider including social media in your online strategy. The easiest way is to create a page on Facebook and a twitter account and post industry news and opinions to it, linking to your site. By targeting high interest topics you can create a viral post, which means that the social interactions increase exponentially, driving a spike of traffic to your site. The secret to a successful social media strategy is to post relevant content often and regularly
Done all that and still no significant change?
Some fields are more competitive than others. If you happen to operate in a highly competitive field, it will be more difficult for your website to rank higher and it will require more effort.
You may need professional help…
Making sure that a website is relevant and gets the attention it deserves from leading search engines, such as google, Bing or yahoo. If my guide sounds confusing and has a lot of unknown terms, you should consider hiring a professional SEO provider that will analyze your site and come up with a strategy specific to your website and business needs.
TD Labs offers white hat search optimization services to small and medium-sized businesses, helping them increase organic traffic. Because search engine optimization works hand in hand with content management, site speed, social media and online advertising (such as google ad words), TD Labs now offers SEO services specifically designed addresses your online marketing needs. Contact us today for a free SEO quote.